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Health and Wellbeing Ceri Venners Health and Wellbeing Ceri Venners

Film is effective tool to promote behaviour change for kindness

An independent evaluation by Bangor University and Public Health Wales’ World Health Organization Collaborating Centre (WHO CC) of a short film promoting kindness in Wales during COVID-19 restrictions, has found that films that provoke strong emotional reactions can still be perceived positively and lead to effective behaviour change.

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