Proposal writing is an alchemy of art and science, requiring endurance, attention to detail and expert storytelling finesse. Securing a major gift fundamentally comes down to relationship building – but if you don’t have the writing to back this up, you remain at the bottom of the pile.
So how can fundraisers stand out in a written context? Here are five tips straight from donors themselves, as heard on I.G. Advisors’ podcast, What Donors Want.